JANUARY 18, 2022
A dynamic new leader is bringing fresh energy and vision to the Inland Empire’s travel industry. Freddy Bi took the helm of Discover Inland Empire as President and CEO in January 2021, and in less than a year’s time, has already made a big mark and completely reinvented the organization. He hired a diverse leadership team, built a talented sales and marketing force, secured new funding sources, and launched strategic international partnerships—among other accomplishments. And he’s just getting started.