While California tourism has seen nine consecutive years of growth, it has not come without significant challenges, both man-made and natural. And when it comes to tackling legislation that can have an impact on your business or organization, it’s important to have a seat at the table.

Alongside experienced lobbyists, CalTravel works to increase the tourism industry’s visibility while generating support for policies that protect and advance the interests of its members. In addition to effectively advocating on its membership’s behalf, CalTravel also prides itself on keeping members informed on important issues and providing valuable opportunities for collaboration.


  • Stay informed: CalTravel members receive our member-only newsletter, which we use to keep you up to date on important tourism news and insights.

  • Get access: CalTravel members have access to Political Solutions, a highly regarded lobbying firm, for support and insight on political issues facing their organization.

  • Broadcast your news: Send us your news, events, press releases, job openings and industry RFPs; we will help you get the word out!

  • Raise your voice: CalTravel members have access to our VoterVoice tool to help you easily participate in advocacy campaigns, communicate with elected officials, and find bills and other advocacy information at your fingertips.

  • Receive exclusive discounts: CalTravel members receive a significant discount on registration for the annual CalTravel Summit, the must-attend tourism industry conference.

  • Join a committee: CalTravel committees offer a venue for collaboration while allowing members to further develop their careers and add value to their organizations.

I’ve been involved in advocacy associations for over 20 years, and we are so thankful to have California Travel Association that protects and preserves the entire tourism sector. It takes a well-run association with a core mission to assure every small business can survive in California, and that’s exactly what I’ve witnessed in CalTravel. Every business should be a member of CalTravel, to support the hard work and dedication of all the volunteer board members that advocate every day to protect our businesses.
— Gary Buffo, President & CEO, Pure Luxury Transportation