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The following organizations have stepped up and shown their commitment to and support of California’s tourism industry, as well as CalTravel’s advocacy efforts. We encourage members to connect with them!
Westways, the magazine for AAA members in Southern California, reaches over 5.1 million households, offering insider access to both local and national destinations. Readers enjoy expert travel advice, immersive photography, and captivating feature stories. Each issue also includes in-depth reporting on top hotels, mouthwatering cuisine, and the latest community events. Westways’ rich and engaging content offers an appealing and effective platform for reaching more than 12 million readers throughout Southern California four times per year.
Via is the award-winning magazine and website serving AAA members in Northern California and the Mountain West (Arizona, Nevada, Utah, Montana, Wyoming, and Alaska). Its editorial mission is to make readers’ life easier, on the road and at home; readers rank Via as their top source of travel advice after friends and relatives. Via today reaches every other household in Northern California—market penetration that exceeds that of any other regional media, broadcast or print.
Aevus delivers innovative digital solutions that empower associations and membership organizations to thrive. Our Communit-Us platform is an advanced membership management system that drives engagement and streamlines operations. And our Virt-Us platform is a modern virtual and hybrid event platform that creates unforgettable experiences. With over 50 years of industry expertise, we combine powerful technology with a personal touch—helping organizations build stronger communities, unlock data-driven insights, and future-proof how they connect, manage, and grow.
Adara helps destinations win in the digital economy by providing the data and measurement tools they need to boost engagement and drive growth. Adara’s privacy-first approach to data means destinations around the world trust Adara to provide them with insights and measurement. Adara’s product suite runs the gamut from managed media solutions, campaign measurement to protect your marketing budget, expenditure reporting and data protection. Whatever your challenge, Adara is ready to provide you with solutions.
Advance Travel & Tourism works exclusively in the tourism industry to help promote destinations, museums, attractions and other travel-related organizations. We are a leader for travel and tourism marketing, working with a multitude of tourism clients over the years. Each client has a unique approach and a unique program designed to meet their objectives… no two destinations are exactly alike.
Atmosphere TV is a streaming entertainment platform built on the insight that TV should be fun to watch everywhere. Atmosphere delivers 30+ channels of visually entertaining, brand-safe content – in restaurants, bars, gyms, airports, and more. By capturing the attention of 150+ million unique monthly viewers, we’ve created a new lane for video advertising that delivers unique solutions for reaching consumers wherever they are.
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Bandwango is an all-in-one experience builder platform that gets people excited about exploring, supports small businesses and removes complexities with merchant payments. Founded in 2015, Bandwango is the trusted partner to over 25% of the Destination Marketing Organizations in the United States, events & festival organizers with tens of thousands of attendees, Chambers of Commerce, Downtown Associations, Food, Beer, Wine & Spirit Associations, Universities and Retail Brands. Bandwango has helped customers achieve over 300,000 email opt-ins and has processed over $16 million in transactions to merchants worldwide.
With its picturesque charm and colorful history, Cannery Row captivates visitors from all over the world. The unique appeal of this fabled street is what makes Cannery Row the most popular vacation destination on California’s Central Coast. With luxurious waterfront hotels, enticing restaurants and captivating boutiques, Cannery Row is the ideal place to soak up the culture and beauty of Monterey Bay.
Civitas is a full-service firm that specializes in developing and advocating for unique tourism and travel promotion funding strategies. We provide non-profit and legal consulting services, legislative support, and help with unique funding solutions for destinations. Working with over 200 destinations worldwide, we are the leading international firm specializing in the research and implementation of tourism-related levies.
Coraggio is a strategic consulting firm that stands at the forefront of destination stewardship and community prosperity practices. Since 2005, our clients have chosen us to help navigate complex challenges and chart a path toward a more prosperous future. Our expertise in strategic planning, destination management, and community engagement helps organizations and communities thrive in today's ever-evolving landscape.
vent is a leading meetings, events, and hospitality technology provider founded in 1999. The company delivers a comprehensive event marketing and management platform and offers a global marketplace where event professionals collaborate with venues to create engaging, impactful experiences. The comprehensive Cvent event marketing and management platform offers software solutions to event organizers and marketers for online event registration, venue selection, event marketing and management, virtual and onsite solutions, and attendee engagement. Cvent’s suite of products automate and simplify the event management lifecycle and maximize the impact of in-person, virtual, and hybrid events. Hotels and venues use Cvent’s supplier and venue solutions to win more group and corporate travel business through Cvent’s sourcing platforms. Cvent solutions optimize the event management value chain and have enabled clients around the world to manage millions of meetings and events.
DogTrekker.com is California’s premier dog friendly travel media platform, guiding millions of pet owning explorers to destinations that welcome four paws. Our award-winning site, newsletter, and syndication network deliver more than 300,000 new users, 600,000 email opens, and 3.5 million impressions each year. We field test trails, hotels, wineries, events and craft SEO rich stories that convert views into bookings. Partner with DogTrekker today to tap this high spending market, elevate sustainable ‘Leave Only Paw Prints®’ messaging, and turn tail waggers into loyal guests.
Dean Runyan Associates (DRA) is a market research consulting firm specializing in the economic impacts of travel and recreation. Since DRA was founded in 1984, the company has completed hundreds of economic impact analyses, financial feasibility studies, market analyses, and other custom research for stakeholders in the travel industry. What distinguishes us from other firms that measure the economic impacts of travel is that our modeling builds from the ground up (local to regional to state) vs. from the top down (national and state to regional and local). The benefits of this approach are that our impacts figures align for all levels of geography within each study as well as aligning with publicly reported employment, wage, and tax reporting at city and county levels. The result is more precise and highly defensible impacts data that showcases the value of travel & tourism for destinations of all sizes.
Epsilon is a global advertising and marketing technology company positioned at the center of Publicis Groupe. We connect advertisers with consumers to drive performance while respecting and protecting consumer privacy and client data. Epsilon accelerates clients’ ability to harness the power of their first-party data to enhance, activate, and measure campaigns with confidence. We believe in an open, privacy-first advertising ecosystem. Over decades, we’ve built the industry’s most comprehensive identity graph to give brands, agencies, and publishers the ability to reach real consumers across all channels and the open web.
Expedia Group Advertising is a global travel advertising platform that connects marketers with hundreds of millions of travelers across the Expedia Group brands. With our exclusive access to 70 petabytes of Expedia Group traveler search and booking data points, we offer advertisers actionable insights, sophisticated targeting and full-funnel results reporting. Our suite of solutions is designed to add value to our travel shoppers and deliver on the objectives of our advertising partners.
Engage travelers across their booking journey with the leading travel media network. Go beyond your marketing goals with rich first-party data, precise targeting and measurement, and award-winning creative and media services. Together, we'll take your brand to audiences all over the world.
GuestOS is the AI Teammate for hospitality, tourism and events. It provides multilingual voice support through a single phone number, giving guests instant access to hotel services, tour bookings and local recommendations. Hotels, tour operators, activity providers and events use GuestOS to reduce staff workload, increase direct bookings and deliver a seamless visitor experience.
Hopper is a global travel platform that powers Hopper’s mobile app, as well as partners' direct channels via HTS (Hopper Technology Solutions). Hopper sells billions worth of travel and travel fintech every year. The Hopper app has over 120 million downloads, and 70% of users are Gen-Z and Millennial travelers. HTS powers many of the world’s leading brands with travel fintech ancillaries and partner-branded travel portals. Hopper’s proprietary fintech ancillaries include Price Freeze, Cancel for Any Reason, and Premium Disruption Assistance.
JNS Next Creative & Media Hub is a full-service marketing agency, headquartered in La Quinta, CA. Our expertise resides working with destination marketing organizations (DMOs); city, county and regional marketing organizations; assessment districts (BIDs, TBIDs); wine, agriculture and tourism regions; tourism attractions; and hotels/resorts. We understand the challenges our industry is facing as a result of COVID-19, and we are ready to step in and help.
KeenanDirect partners with small employers across both public and private sectors, as well as individuals and seniors, to provide comprehensive health insurance solutions. We are licensed in 26 states and have access to every major health plan in California. Today, we proudly serve over 150 small business employers, 6,000 individual health clients, and 1,400 seniors enrolled in Medicare Supplement and Medicare Advantage plans.
Our offerings include health, dental, vision, life, disability, and other coverages tailored to meet the unique needs of our clients. Whether you have one employee or 50, we deliver responsive, personalized service and customized benefit solutions to support your workforce and your goals.
The mission of the Los Angeles Tourism & Convention Board ( Los Angeles Tourism) is to improve the quality of life for all Angelenos through the economic and community benefits of tourism.
Los Angeles Tourism is the official , non-profit tourism promotion organization for the City of Angels, and it oversees sales and marketing efforts for the meeting and conventions sector, domestic and international leisure travelers, and global travel trade and consumer media.
Los Angeles Tourism proudly supports more than 1,000 local businesses who depend on tourism for their livelihoods. By partnering with its Members, the organization actively promotes and expands their reach to visitors exploring the City of Angeles.
Madden is a full-service destination marketing agency on a mission to spark imagination, nurture curiosity, and connect people to communities. Our diverse team creates collaborative, creative-driven solutions for destinations that improve economies and lead to a vision of a better world.
Matt Heron Fly Fishing offers award-winning guide trips and classes in the heart of Truckee and Lake Tahoe. From private, stocked ponds perfect for beginners and families to full- and half-day adventures on the Truckee and Little Truckee Rivers, our family-run business delivers unforgettable fly fishing experiences. Led by expert guides, we cater to anglers of all levels, providing hands-on instruction, local knowledge, and a passion for the sport that keeps guests coming back year after year.
Miles Partnership is a strategic marketing consultancy focused exclusively on travel and tourism. We work with more than 150 destinations, hospitality businesses and other travel industry clients worldwide to develop marketing and management strategies that amplify local experiences, boost visitation, improve community relations and increase overall economic impact.
Noren Nordling and Associates PLLC provides audit, tax, and financial consulting services to nonprofit organizations across California. We have deep experience supporting tourism and destination-focused nonprofits with audits, Form 990 filings, and ongoing accounting guidance.
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Ontario International Airport (ONT) is California's most popular mid-sized airport, according to J.D. Power's most recent North America Airport Satisfaction Study. Located in the Inland Empire, ONT is approximately 35 miles east of downtown Los Angeles in the center of Southern California. It is a full-service airport which offers nonstop commercial jet service to over two dozen major airports in the U.S., Mexico, Central America and Taiwan.
PinSource crafts inspiring lapel pin designs that become cherished memories. We understand the pulse of the market, creating products that don't just sell, but practically fly off the shelves. Partner with us for a lasting collaboration, providing merchandise that captivates and converts.
Rove is a leading tourism data and analytics company. Globally, destinations rely on our tourism data solutions and industry expertise to navigate change and accelerate tourism economic growth.
Rove believes that tourism organizations need a new partner to effectively compete in today’s rapidly evolving, data-driven and technology-enabled digital world. A trusted advisor that has been in their shoes and has the necessary data, analytics, research, technology, digital business expertise, and industry connections to deliver transformative results.
The San Diego Tourism Authority is a private, non-profit, mutual benefit corporation composed of approximately 1,000 member organizations, businesses, local governments, and individuals seeking a better community through the visitor industry. San Diego Tourism Authority members include tourism-related entities in such categories as lodging, dining, arts, attractions, shopping, and transportation, among others, as well as other companies indirectly involved in tourism. Visit our website to learn more.
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Santa Monica Travel & Tourism (SMTT) is a non-profit organization designed to increase visitor expenditures, tourism revenues and employment opportunities through the promotion of Santa Monica as a travel destination. SMTT works to strengthen the local economy by enhancing and promoting our community as a distinctive, compelling and welcoming travel destination, ensuring Santa Monica is recognized as the premier beach city destination in the world.
The Sojern Travel Marketing Platform helps marketers reach and inspire travelers throughout their planning journey across digital channels. With unmatched visibility into travel demand and market insights, we build audiences to find the right travelers for your destination, attraction, airport or hotel. Our platform is flexible to meet your unique needs, effective to drive bookings, and insightful to give visibility into the economic impact of your marketing efforts.
Tiki is among the world’s largest travel endemic ad networks, giving travel brands exclusive access to 100 million travel shoppers per month. Our direct publisher integrations do not rely on ad exchanges, and combine destination-specific contextual targeting with large format ad units, which yield the highest engagement rates of any online media channel. All media is purchased on a CPC, guaranteeing highly qualified new travel audience traffic for DMOs. Our proprietary AI Conversational Media unit ENVOY, is the first of its kind built specifically for DMOs.
We, Travelzoo®, are the club for travel enthusiasts. We reach 30 million travelers. Club Members receive Club Offers personally reviewed by our deal experts around the globe. We have our finger on the pulse of outstanding travel, entertainment, and lifestyle experiences. We work in partnership with thousands of top travel suppliers—our long-standing relationships give us access to irresistible deals.
Global reach. Trusted content. Driven by data. Powered by Tripadvisor, the world's largest travel guidance platform, Tripadvisor for Business offers best-in-class solutions to connect you with the world’s most engaged consumers through business-boosting tools, inspiring content, and game-changing global insights.
Picture your best day ever - all the mischief, wonder and thrills in store at Universal Studios Hollywood. Imagine soaring over lands you’ve only seen on screen. And letting loose with some of your favorite characters on incredible rides. And of course, there’s the world-famous Studio Tour. It’s absolutely the best day in LA.
Ventura County Coast (VCC) is where California’s relaxed coastal charm meets endless adventure. Encompassing the vibrant cities of Camarillo, Oxnard, Ventura, and Port Hueneme, VCC invites travelers to experience wide-open beaches, incredible year-round weather, and a welcoming atmosphere just an hour north of Los Angeles. Administered by the Ventura County Lodging Association (VCLA), the VCC brand represents more than 60 lodging partners and destination marketing organizations dedicated to attracting both business and leisure travelers.
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Visit Anaheim is where bold vision meets unforgettable experiences. As the official destination marketing organization, we’re leading Anaheim into the Golden Decade, showcasing everything from world-famous theme parks and AAA Four-Diamond hotels to craft breweries and hidden gems. Our vision? To make Anaheim the world’s ultimate playground—a place where families, friends, and dreamers discover more room to play, more reasons to stay, and memories that last a lifetime.
Led from its inception by the state’s tourism Industry, Visit California has shown through its results that the industry is most powerful and influential when united. Visit California has developed and maintained a strong global brand that powers the state’s $157.3 billion travel industry.
Visit California’s global program of work is guided by an industry-led board of directors that represents all tourism segments and all 12 tourism regions. Additionally, more than a dozen industry-led committees help guide programming throughout the year.
To ensure Visit California continues to serve the tourism industry, tourism businesses vote every six years to renew the organization's funding. In the past renewal, voters gave a resounding 95% yes. The next opportunity to Vote YES will be in December 2025.
Visit Greater Palm Springs (VGPS) is the official tourism marketing agency for the Coachella Valley, which comprises the nine cities of Palm Springs, Desert Hot Springs, Cathedral City, Rancho Mirage, Palm Desert, Indian Wells, La Quinta, Indio, and Coachella, as well as unincorporated areas of Riverside County. Founded in May 1989 by a Joint Powers Authority, VGPS was created as a public-private partnership to help grow the region’s tourism economy and now serves more than 3,000 business partners, providing sales, marketing, and PR targeted to potential leisure travelers and event, meeting, and convention group markets.
Supporting 1 in 4 local jobs, tourism is the largest industry in Greater Palm Springs, welcoming 14.4 million visitors in 2023 who generated $9 billion in total economic impact. In addition to supporting local businesses, these visitors help fund vital public services through state and local tax revenue, which was an estimated $851 million in 2023 (the equivalent to $5,500 in tax savings for every local household).
Visit Huntington Beach (VHB), formed in 1989, is the official Destination Marketing Organization (DMO) for Huntington Beach, California. A private, non-profit 501(c)(6) organization, Visit Huntington Beach promotes tourism to Huntington Beach to increase overnight stays in Huntington Beach Hotels. VHB supports and advocates for the economic vitality and quality of life for the Huntington Beach community through inspirational destination marketing and brand management.
Visit Long Beach markets and promotes the City of Long Beach as a destination for leisure travel, conventions and events. Founded in 1982 as a nonprofit corporation, the Long Beach Convention & Visitors Bureau, the organization employs a myriad of strategies to publicize and market the city, including traditional advertising, content marketing, media relations, and robust convention client services. Visit Long Beach has a membership program for local businesses, providing them with marketing and publicity services including web listings, social media promotions, and exposure to convention clients.
Visit Napa Valley is the official destination marketing organization for Napa County. The organization promotes the region as an attractive travel destination and works to continually enhance its public image as a dynamic place to visit, live, and work. Conveniently located within an hour's drive from the San Francisco Bay Area and the Greater Sacramento Area, Napa County is comprised of five distinct towns, including, from north to south, Calistoga, St. Helena, Yountville, the City of Napa, and American Canyon. For additional information about Napa Valley or to plan your Napa Valley experience, please explore our website and follow social feeds @VisitNapaValley.
Newport Beach is a Southern California treasure, located in coastal Orange County, offering 10 miles of scenic shoreline, pristine beaches, recreational harbor and a vibrant blend of world-class shopping, dining, and entertainment. With more water than land, this sun-drenched Southern California gem is an idyllic retreat perfectly situated between Los Angeles and San Diego. A favored escape for Hollywood A-listers, families, and couples alike, Newport Beach boasts a year-round Mediterranean climate, making it an ideal destination for outdoor adventure and seaside relaxation. Whether you're riding the waves, docking for a gourmet waterfront meal, or exploring the city's 10 unique neighborhoods—each with its own charm and character—there's something for every traveler to enjoy.
Visit Sacramento, a destination marketing organization sells and markets Sacramento as a destination for meetings & conventions, sports, events, and leisure travelers to generate economic impact for the City and County of Sacramento. Visit Sacramento is the parent brand for a family of four brands, America's Farm-to-Fork Capital, Sacramento Sports Commission, Sac Event Crew, and Sacramento365.
As the official destination marketing organization for the Santa Barbara South Coast, Visit Santa Barbara markets the area as a premier destination for leisure and business travel. The organization is committed to showcasing what Santa Barbara has to offer, from exhilarating outdoor adventures and a fascinating arts and culture scene to an incredible variety of local food and wine — while also supporting local communities and the economy.
Visit West Hollywood is the official marketing organization that invites visitors to West Hollywood, California, a walkable, 1.9 square mile city in the heart of Los Angeles. Located at the base of the Hollywood Hills and adjacent to Beverly Hills, West Hollywood is a creative and progressive city that embodies the quintessential L.A. lifestyle.
San Diego Zoo Wildlife Alliance, an international nonprofit, operates the San Diego Zoo and San Diego Zoo Safari Park. Integrating wildlife health, science, and education, it develops sustainable conservation solutions focused on healthy ecosystems and the interconnectedness of people, wildlife, and habitats. Partnering with hundreds worldwide, the Alliance uses innovative strategies and expertise from its parks and fieldwork to inspire action, address conservation challenges, and work toward a world where all life thrives.
Simpleview, a Granicus company, is a worldwide leading provider of CRM, CMS, website design, digital marketing services, and data insights for convention bureaus, venues, tourism boards, destination marketing organizations (DMOs), and attractions. The company employs staff across the globe, serving clients of all sizes, including small towns, world capitals, top meeting destinations, and countries across multiple continents.
“I really enjoy CalTravel and think it is a great organization and run by a great team! I enjoy attending all the events and meeting with friends and clients.”