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The following organizations have stepped up and shown their commitment to and support of California’s tourism industry, as well as CalTravel’s advocacy efforts. We encourage members to connect with them!
Adara helps destinations win in the digital economy by providing the data and measurement tools they need to boost engagement and drive growth. Adara’s privacy-first approach to data means destinations around the world trust Adara to provide them with insights and measurement. Adara’s product suite runs the gamut from managed media solutions, campaign measurement to protect your marketing budget, expenditure reporting and data protection. Whatever your challenge, Adara is ready to provide you with solutions.
Bandwango is an all-in-one experience builder platform that gets people excited about exploring, supports small businesses and removes complexities with merchant payments. Founded in 2015, Bandwango is the trusted partner to over 25% of the Destination Marketing Organizations in the United States, events & festival organizers with tens of thousands of attendees, Chambers of Commerce, Downtown Associations, Food, Beer, Wine & Spirit Associations, Universities and Retail Brands. Bandwango has helped customers achieve over 300,000 email opt-ins and has processed over $16 million in transactions to merchants worldwide.
With its picturesque charm and colorful history, Cannery Row captivates visitors from all over the world. The unique appeal of this fabled street is what makes Cannery Row the most popular vacation destination on California’s Central Coast. With luxurious waterfront hotels, enticing restaurants and captivating boutiques, Cannery Row is the ideal place to soak up the culture and beauty of Monterey Bay.
Civitas is a full-service firm that specializes in developing and advocating for unique tourism and travel promotion funding strategies. We provide non-profit and legal consulting services, legislative support, and help with unique funding solutions for destinations. Working with over 200 destinations worldwide, we are the leading international firm specializing in the research and implementation of tourism-related levies.
Civitas’ work includes:
- Assisting in funding analysis and formation of sustainable mechanisms as the leading national expert in TIDs, bed tax, and tax increment
- State legislative efforts: drafting strategy and testifying
- DMO organizational and funding comp set comparisons
- Nonprofit and compliance: bylaws and board education
Clicktripz is among the world’s largest travel endemic ad networks, giving travel brands exclusive access to 100 million travel shoppers per month. Our direct publisher integrations do not rely on ad exchanges, and combine destination-specific contextual targeting with large format ad units, which yield the highest engagement rates of any online media channel. All media is purchased on a CPC, guaranteeing highly qualified new travel audience traffic for DMOs. Our proprietary AI Conversational Media unit CHIME, is the first of its kind built specifically for DMOs.
Coraggio is a strategic consulting firm that stands at the forefront of destination stewardship and community prosperity practices. Since 2005, our clients have chosen us to help navigate complex challenges and chart a path toward a more prosperous future. Our expertise in strategic planning, destination management, and community engagement helps organizations and communities thrive in today's ever-evolving landscape.
Epsilon is a global advertising and marketing technology company positioned at the center of Publicis Groupe. We connect advertisers with consumers to drive performance while respecting and protecting consumer privacy and client data. Epsilon accelerates clients’ ability to harness the power of their first-party data to enhance, activate, and measure campaigns with confidence. We believe in an open, privacy-first advertising ecosystem. Over decades, we’ve built the industry’s most comprehensive identity graph to give brands, agencies, and publishers the ability to reach real consumers across all channels and the open web.
Expedia Group Advertising is a global travel advertising platform that connects marketers with hundreds of millions of travelers across the Expedia Group brands. With our exclusive access to 70 petabytes of Expedia Group traveler search and booking data points, we offer advertisers actionable insights, sophisticated targeting and full-funnel results reporting. Our suite of solutions is designed to add value to our travel shoppers and deliver on the objectives of our advertising partners.
Engage travelers across their booking journey with the leading travel media network. Go beyond your marketing goals with rich first-party data, precise targeting and measurement, and award-winning creative and media services. Together, we'll take your brand to audiences all over the world.
Hopper is a global travel platform that powers Hopper’s mobile app, as well as partners' direct channels via HTS (Hopper Technology Solutions). Hopper sells billions worth of travel and travel fintech every year. The Hopper app has over 120 million downloads, and 70% of users are Gen-Z and Millennial travelers. HTS powers many of the world’s leading brands with travel fintech ancillaries and partner-branded travel portals. Hopper’s proprietary fintech ancillaries include Price Freeze, Cancel for Any Reason, and Premium Disruption Assistance.
JNS Next Creative & Media Hub is a full-service marketing agency, headquartered in La Quinta, CA. Our expertise resides working with destination marketing organizations (DMOs); city, county and regional marketing organizations; assessment districts (BIDs, TBIDs); wine, agriculture and tourism regions; tourism attractions; and hotels/resorts. We understand the challenges our industry is facing as a result of COVID-19, and we are ready to step in and help.
Madden is a full-service destination marketing agency on a mission to spark imagination, nurture curiosity, and connect people to communities. Our diverse team creates collaborative, creative-driven solutions for destinations that improve economies and lead to a vision of a better world.
Miles is a strategic marketing consultancy focused exclusively on travel and tourism. Miles works with more than 130 destinations and hospitality businesses to create forward-thinking print and digital content marketing solutions.
Noren Nordling and Associates PLLC provides audit, tax, and financial consulting services to nonprofit organizations across California. We have deep experience supporting tourism and destination-focused nonprofits with audits, Form 990 filings, and ongoing accounting guidance.
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PinSource crafts inspiring lapel pin designs that become cherished memories. We understand the pulse of the market, creating products that don't just sell, but practically fly off the shelves. Partner with us for a lasting collaboration, providing merchandise that captivates and converts.
Rove is a leading tourism data and analytics company. Globally, destinations rely on our tourism data solutions and industry expertise to navigate change and accelerate tourism economic growth.
Rove believes that tourism organizations need a new partner to effectively compete in today’s rapidly evolving, data-driven and technology-enabled digital world. A trusted advisor that has been in their shoes and has the necessary data, analytics, research, technology, digital business expertise, and industry connections to deliver transformative results.
The San Diego Tourism Authority is a private, non-profit, mutual benefit corporation composed of approximately 1,000 member organizations, businesses, local governments, and individuals seeking a better community through the visitor industry. San Diego Tourism Authority members include tourism-related entities in such categories as lodging, dining, arts, attractions, shopping, and transportation, among others, as well as other companies indirectly involved in tourism. Visit our website to learn more.
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Santa Monica Travel & Tourism (SMTT) is a non-profit organization designed to increase visitor expenditures, tourism revenues and employment opportunities through the promotion of Santa Monica as a travel destination. SMTT works to strengthen the local economy by enhancing and promoting our community as a distinctive, compelling and welcoming travel destination, ensuring Santa Monica is recognized as the premier beach city destination in the world.
San Diego Zoo Wildlife Alliance is an international, nonprofit conservation organization with two front doors. We integrate wildlife health and care, science, and education to develop sustainable conservation solutions. Conservation is at the heart of everything we do. And it starts with that connection we make with people and wildlife every day. Because when wildlife thrives, all life thrives.
The Sojern Travel Marketing Platform helps marketers reach and inspire travelers throughout their planning journey across digital channels. With unmatched visibility into travel demand and market insights, we build audiences to find the right travelers for your destination, attraction, airport or hotel. Our platform is flexible to meet your unique needs, effective to drive bookings, and insightful to give visibility into the economic impact of your marketing efforts.
We, Travelzoo®, are the club for travel enthusiasts. We reach 30 million travelers. Club Members receive Club Offers personally reviewed by our deal experts around the globe. We have our finger on the pulse of outstanding travel, entertainment, and lifestyle experiences. We work in partnership with thousands of top travel suppliers—our long-standing relationships give us access to irresistible deals.
Global reach. Trusted content. Driven by data. Powered by Tripadvisor, the world's largest travel guidance platform, Tripadvisor for Business offers best-in-class solutions to connect you with the world’s most engaged consumers through business-boosting tools, inspiring content, and game-changing global insights.
Led from its inception by the state’s tourism Industry, Visit California has shown through its results that the industry is most powerful and influential when united. Visit California has developed and maintained a strong global brand that powers the state’s $157.3 billion travel industry.
Visit California’s global program of work is guided by an industry-led board of directors that represents all tourism segments and all 12 tourism regions. Additionally, more than a dozen industry-led committees help guide programming throughout the year.
To ensure Visit California continues to serve the tourism industry, tourism businesses vote every six years to renew the organization's funding. In the past renewal, voters gave a resounding 95% yes. The next opportunity to Vote YES will be in December 2025.
Visit Greater Palm Springs (VGPS) is the official tourism marketing agency for the Coachella Valley, which comprises the nine cities of Palm Springs, Desert Hot Springs, Cathedral City, Rancho Mirage, Palm Desert, Indian Wells, La Quinta, Indio, and Coachella, as well as unincorporated areas of Riverside County. Founded in May 1989 by a Joint Powers Authority, VGPS was created as a public-private partnership to help grow the region’s tourism economy and now serves more than 3,000 business partners, providing sales, marketing, and PR targeted to potential leisure travelers and event, meeting, and convention group markets.
Supporting 1 in 4 local jobs, tourism is the largest industry in Greater Palm Springs, welcoming 14.4 million visitors in 2023 who generated $9 billion in total economic impact. In addition to supporting local businesses, these visitors help fund vital public services through state and local tax revenue, which was an estimated $851 million in 2023 (the equivalent to $5,500 in tax savings for every local household).
Visit Huntington Beach (VHB), formed in 1989, is the official Destination Marketing Organization (DMO) for Huntington Beach, California. A private, non-profit 501(c)(6) organization, Visit Huntington Beach promotes tourism to Huntington Beach to increase overnight stays in Huntington Beach Hotels. VHB supports and advocates for the economic vitality and quality of life for the Huntington Beach community through inspirational destination marketing and brand management.
Visit Napa Valley is the official destination marketing organization for Napa County. The organization promotes the region as an attractive travel destination and works to continually enhance its public image as a dynamic place to visit, live, and work. Conveniently located within an hour's drive from the San Francisco Bay Area and the Greater Sacramento Area, Napa County is comprised of five distinct towns, including, from north to south, Calistoga, St. Helena, Yountville, the City of Napa, and American Canyon. For additional information about Napa Valley or to plan your Napa Valley experience, please explore our website and follow social feeds @VisitNapaValley.
Newport Beach is a Southern California treasure, located in coastal Orange County, offering 10 miles of scenic shoreline, pristine beaches, recreational harbor and a vibrant blend of world-class shopping, dining, and entertainment. With more water than land, this sun-drenched Southern California gem is an idyllic retreat perfectly situated between Los Angeles and San Diego. A favored escape for Hollywood A-listers, families, and couples alike, Newport Beach boasts a year-round Mediterranean climate, making it an ideal destination for outdoor adventure and seaside relaxation. Whether you're riding the waves, docking for a gourmet waterfront meal, or exploring the city's 10 unique neighborhoods—each with its own charm and character—there's something for every traveler to enjoy.
As the official destination marketing organization for the Santa Barbara South Coast, Visit Santa Barbara markets the area as a premier destination for leisure and business travel. The organization is committed to showcasing what Santa Barbara has to offer, from exhilarating outdoor adventures and a fascinating arts and culture scene to an incredible variety of local food and wine — while also supporting local communities and the economy.
Visit West Hollywood is the official marketing organization that invites visitors to West Hollywood, California, a walkable, 1.9 square mile city in the heart of Los Angeles. Located at the base of the Hollywood Hills and adjacent to Beverly Hills, West Hollywood is a creative and progressive city that embodies the quintessential L.A. lifestyle.
“I really enjoy CalTravel and think it is a great organization and run by a great team! I enjoy attending all the events and meeting with friends and clients.”