CalTravel has launched a grassroots outreach program to increase our communication, collaboration, and advocacy efforts within the travel and tourism industry. The ambassadors act as the “glue” to connect CalTravel members with information, other members, resources, events, and most importantly, relationships with legislators in their regions. At CalTravel events, the ambassadors also serve as liaisons to guide and introduce new attendees and members to CalTravel information and people.

 What we ask of Ambassadors:

  • Meet with state legislators in your district: We ask that ambassadors meet with their legislators at least once per year to introduce themselves and share a few key talking points on the importance of travel and tourism in California.

  • Attend our annual Tourism Advocacy Day in Sacramento: We ask that ambassadors join us as we descend on the Capitol for group meetings with legislators, and then attend the reception immediately following to reinforce the importance of tourism to legislators.

  • Serve as a local information resource: We ask ambassadors to please share industry issues and news with CalTravel, and also to share CalTravel news with other members.

  • Introduce prospective members: We ask that ambassadors reach out to other travel and tourism contacts in their area, introduce them to CalTravel, and encourage them to get involved.

The Ambassador Program is a great way to network in the travel and tourism industry, and it is valuable work that truly helps CalTravel in its mission of advocacy, collaboration, and education.

Interested in becoming a CalTravel ambassador, or know someone who’d be a great fit? Please email Kelly Powers, Ambassador Chair, at


Jay Burress
Visit Anaheim

Andrea Caldwell
San Diego Zoo & San Diego Zoo Safari Park

Brad Calkins
Visit Santa Rosa

Cassandra Costello
San Francisco Travel Association

Lorraine Chapman
Greater Ontario Convention & Visitors Bureau

Jodi Cumming

Chuck Davison

Diana Elmore
Merlin Entertainments plc - Madame Tussauds

Mia Falkenstein
Hornblower Cruises & Events

Tracy Farhad
Solvang Conference & Visitors Bureau

Shawn Fisher
A2O Marketing

Robyn Gallegos
Greater Palm Springs Convention & Visitors Bureau

Leslee Gaul
Visit Oceanside

Jeanette Guire
Roaring Camp Railroads

Marilyn Hannes
SeaWorld Parks & Entertainment

Rand Hardy

Jerri Harris
AAA Westways

Kathy Janega-Dykes
Visit Santa Barbara

Misti Kerns
Santa Monica Travel & Tourism

Karolyn Kirchgesler
Visit San Jose

Eddie Kirsch
Big Bear Visitors Bureau

Melyssa Laughlin
Visit Vacaville

Karen Lippe-Ferrell
Karen Lippe-Ferrell Associates


Patti MacJennett
Los Angeles Tourism & Convention Board

Diane Mandeville
Cannery Row Company

Cheryl Marcell
California State Railroad Museum Foundation

Paul Martin
Monterey County Convention & Visitors Bureau

Dan McKernan
Big Bear Visitors Bureau

Kelly Miller
Visit Huntington Beach

Ted Molter
San Diego Zoo & San Diego Zoo Safari Park

Richard Peterson
US Cultural & Heritage Marketing Council

Kelly Powers, Chair
Hotel Council of San Francisco

Michael Reitzell
Ski California

Wes Rhea
Visit Stockton

Mina Robertson
Miles Partnership

Rhonda Salisbury
Visit Yosemite | Madera County

Marc Sapoznik
Visit Rancho Cordova

Elaine Schroth
Visit Concord

Debbie Sipe
California Association of RV parks & Campgrounds

Tere Stamoulis
The Stamoulis Group

Barbara Steinfeld
Visit Tri-Valley

Alan Suchodolski
aRes Travel - Advanced Reservation Systems Inc.

Christine Susa
Visit Pasadena

Jennifer Talt Lundin
Ventura Port District

Joe Terzi
San Diego Tourism Authority

Scott White
Greater Palm Springs Convention & Visitors Bureau

As a member of CalTravel, I am professionally inspired by the organization’s innovative approach to integrate advocacy, collaboration, and education in all they do. From the critical work facilitated by CalTravel’s advocacy partners - Political Solutions, to the successful efforts of the Ambassador Program, the organization ensures California’s travel industry voice is ever present, supporting the collective tourism issues affecting our state’s economy, communities, infrastructure and environment.
— Richard Peterson - President & CEO, US Cultural & Heritage Tourism Marketing Council