California Connections: Using International Creators to Bring Travelers to California

Tuesday, November 10, 2026
1:00 PM 2:00 PM 13:00 14:00

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Using International Creators to Bring Travelers to California

California destinations want to grow travel from international markets, and the most effective way to reach those travelers is through someone they already trust. Creators from those countries have built that trust with their audiences, which makes their recommendations far more persuasive than an ad. But inspiring an international traveler is only the start. These trips take months to plan, so the work continues long after the post goes live, keeping your destination in front of travelers until they book.

Join us virtually on November 10 as Dawn Sharan, VP of Marketing at Steller, and Jade Broadus, VP of Business Development at Steller, share what the Steller team has learned from partnering with creators in more than 22 countries to drive international visits.

You’ll learn:

How to select creators who have real trust in their home markets
How to localize the experience so travelers move from inspiration to planning and booking
How different types of content perform in different regions
Tips for keeping your content culturally relevant
How working with creators from another country differs, from the first conversation to the final post
How to keep international audiences engaged during their longer planning window

You’ll leave with a practical approach to reaching international travelers through the voices they already trust.