Drive More Meetings Business
on LinkedIn
Meeting planners shortlist destinations long before an RFP goes out, and they lean toward the people they already know and trust. Most DMO sales teams build those relationships at trade shows, then go quiet for the rest of the year. LinkedIn is where that gap gets closed.
Join us virtually on October 27, as Greg Star, founder of Driven Branding, shares how destination sales teams can use LinkedIn to build planner relationships that lead to more meetings business. Drawing on his experience working with more than 150 DMOs, Greg will cover:
How to build and grow relationships with meeting planners on LinkedIn before, during, and after conferences
How to engage and comment on planners' posts in a way that gets noticed and starts real conversations
How to optimize your LinkedIn profile so planners searching for a destination or venue can find you
Simple habits your sales team can keep up in 15 minutes a day
Attendees will leave with a practical plan their sales team can start using right away.
MEET GREG
Greg Star is the founder of Driven Branding, a LinkedIn ghostwriting and executive visibility firm that works with destination organizations, sports commissions, and tourism industry partners across the country.
Before founding Driven Branding, Greg bootstrapped and sold Carvertise, growing it to $19 million in revenue and working with more than 150 DMOs in four years, with LinkedIn as a major driver of that growth.
Today he helps tourism leaders and sales teams build visibility, strengthen relationships, and generate more business on LinkedIn. Greg is a cancer survivor and is currently writing a book.
