Citizen Hotel
926 J Street
Sacramento, CA 95814

Join us in Sacramento for our annual Tourism Advocacy Days, where the industry unites to build relationships with legislators, reinforce the importance of travel and tourism, and elevate the industry’s priorities. This event is vital to raising our visibility and protecting and advancing California tourism at the state level.

This two-day event includes legislative meetings, advocacy trainings, guest speakers, networking opportunities, and our quarterly board meeting.

Registration will open in February 2026. In the meantime, please save the dates.