U.S. Travel suggests ways to reverse international tourism decline
SEPTEMBER 29, 2026
Despite the tourism boost from the World Cup, international visitation fell further this summer. In a meeting with President Donald Trump, U.S. Travel CEO Geoff Freeman suggested several ways to reverse the decline, including making it easier for tourists to enter the country, improving processes and perceptions of U.S. tourism, and protecting funding for promoting U.S. tourism and combating misinformation.
READ MORE »
Read More
Internships seen as key to building hospitality’s talent pipeline
SEPTEMBER 28, 2026
It’s important to look at internships not as temporary jobs or resume builders, but as an important part of hospitality’s long-term talent strategy, according to Newport Hospitality Group. The industry shouldn’t wait until graduation and compete for the same pool of candidates. Work must begin earlier, when a freshman walks through the back of a hotel and realizes how many careers exist behind the guest experience.
READ MORE »
Read More
How Airbnb is fighting for its place on California’s coast
SEPTEMBER 25, 2026
The tension between tourists, residents, and vacation rental tech companies is coming to a boil, leading to increased attempts to influence the small but powerful California Coastal Commission. In Pacifica, officials recently tried to pass rules aimed at curtailing short-term vacation rentals, only to meet unexpected resistance. That led to delays and watered down regulations that some sources attribute to Airbnb’s lobbying efforts.
READ MORE »
Read More
LA28 scenic triathlon courses to showcase Venice Beach
SEPTEMBER 25, 2026
LA28 has unveiled the first details of the 2028 Olympic and Paralympic Triathlon courses in the Venice Beach Zone in California. The loop-style courses will feature scenic routes throughout the historic beachfront neighborhood in Los Angeles, with a singular transition area and a photo-finish backdrop against the Pacific coastline. The city is excited for the opportunity to showcase everything that makes Venice unforgettable.
READ MORE »
Read More
Airbnb, American Farmland Trust launch Farm to Stay Grant Program
SEPTEMBER 23, 2026
Airbnb is working with American Farmland Trust to offer farmers and ranchers up to $10,000 each to start or expand agritourism operations—all part of a new Farm to Stay Grant Program set to open for applications in November. The grant program targets producers who want to convert working farms into overnight stays or launch on-farm experiences but lack the capital to prepare their properties.
READ MORE »
Read More
California high-speed rail cash crisis could mean shorter Central Valley segment
SEPTEMBER 20, 2026
The California High-Speed Rail project is expected to run out of funding by December 2027, and it could mean an even shorter first segment through the Central Valley than planned. Inspector General Benjamin Belnap said state leaders next year will need to quickly either find money in the budget or take out a loan to avoid the issue. If not, Californians can expect an even shorter track between Madera and Poplar Avenue, in rural Kern County.
READ MORE »
Read More
Anaheim named one of three U.S. cities to host 2027 Volleyball World Cup
SEPTEMBER 18, 2026
Anaheim, California (Honda Center) has been named one of the three U.S. cities and venues that will host the first FIVB Women’s Volleyball World Cup, which will take place in the U.S. and Canada next summer. All three cities were chosen in part for being volleyball hotbeds, as well as having world-class venues with appropriate seating capacities. Anaheim will host the finals, as well as the semifinals and quarterfinals.
READ MORE »
Read More
Huntington Beach becomes California’s first city to achieve Sensory Inclusive certification
SEPTEMBER 17, 2026
Huntington Beach has become California's first city to achieve Sensory Inclusive certification, which provides accessibility training for staff who interact with guests. Huntington Beach said 1,538 employees across the city's restaurants, retail businesses, and attractions—in addition to members in public safety, including lifeguards and police officers—took part in the education. The certification expands on the city's existing accessibility efforts.
READ MORE »
Read More
Congress passes the ‘American Music Tourism Act’
SEPTEMBER 17, 2026
The House has passed the bipartisan American Music Tourism Act. As laid out in the bill, the Commerce Department’s assistant secretary for travel and tourism will work to increase international business and leisure travel to the U.S.—specifically to sites that are important to music tourism. The definition of “music tourism” covers travel to music-related attractions, including museums, studios, and venues.
READ MORE »
Read More
New study: LA28 Olympics to generate $40 billion in economic impact
SEPTEMBER 16, 2026
According to a new study, the LA28 Olympic Games are projected to draw around two million visitors to the region, all generating between $1.6 billion to $4.3 billion in direct visitor spending in Los Angeles County alone. Combined federal, state, and local tax revenue is expected to be between $5.1 billion and $5.9 billion. Plus, an expected $8.35 billion in investment will improve accessibility, venues, transportation, and airports.
READ MORE »
Read More
25 years after 9/11: Risk assessment, technology reimagines security
SEPTEMBER 11, 2026
In the past 25 years, airport security has been overhauled and reimagined to make flying safer and more efficient. Among the first and most impactful shifts was the creation of the TSA. REAL ID requirements are now in effect. TSA pre-check and trusted traveler programs have aided in moving people through security quickly. And as biometric screenings increase, the integration of AI could change how bags are screened in the future.
READ MORE »
Read More
Visit California brings largest trade delegation ever to Australia
SEPTEMBER 9, 2026
Last week, Visit California arrived in Australia with its largest trade and media delegation in eight years. The week-long mission brought 42 delegates from 22 California destinations, attractions, and hospitality brands to Sydney and Melbourne. Across five days, the delegation took part in 19 events and meetings, connecting with more than 70 senior travel trade partners and more than 200 frontline travel agents.
READ MORE »
Read More
U.S. travel industry’s new goal: 100 million annual international visitors by 2030
SEPTEMBER 8, 2026
Travel industry CEOs recently met with President Trump at the White House to discuss inbound travel following the success of the FIFA World Cup and America’s 250th birthday. Geoff Freeman, president and CEO of U.S. Travel, shared the group’s ambitious next goal: to reach 100 million international visitors per year by 2030. This would make the U.S. the most-visited country in the world, which is currently France.
READ MORE »
Read More
$5.2 million Italian stonework installed on controversial Capitol Annex project
SEPTEMBER 7, 2026
Construction crews are installing Italian stonework onto the expensive new office building for lawmakers. The granite controversy is just one example of the secrecy surrounding the project. Project leaders have required thousands of people to sign nondisclosure agreements, limiting public access to information. As of July, project leaders confirmed the building's estimated cost jumped to $1.2 billion—up from $543 million in 2018.
READ MORE »
Read More
Immersive stays on working farms gain popularity in rural destinations
SEPTEMBER 5, 2026
A new kind of escape is taking shape across rural destinations—where travelers are no longer content to simply enjoy scenic countryside views, but instead, live within them. Immersive farm stays are becoming much more than sleeping on a farm. The newer version is essentially hospitality built around the working landscape where guests stay on or near an active farm and participate in food, wine, nature, craft, wellness, and agricultural life.
READ MORE »
Read More
Dallas Cowboys training camp a boon for Oxnard
SEPTEMBER 3, 2026
Each summer for nearly two decades, the Dallas Cowboys have packed up operations and traveled nearly 1,500 miles to Oxnard for training camp, making the seaside city synonymous with America’s most popular football team. Millions of Ventura County locals and out-of-state visitors have flocked to the city to catch a glimpse of the team’s stars. It’s estimated that training camp generated $3.6 million in direct spending for the region.
READ MORE »
Read More
El Niño could redraw the California coast as we know it
AUGUST 31, 2026
Hotter ocean waters are pushing tide lines higher. Powerful Pacific hurricanes are lashing the shoreline with series of strong waves, leaving teetering infrastructure and blotted-out beaches in their wake. From Carlsbad to Malibu to Santa Cruz, erosion is already remaking the maps of popular beaches in dramatic ways. And the forecast for a powerful El Niño this winter is expected to put more pressure on beaches.
READ MORE »
Read More
Fred Dixon to step down as Brand USA CEO in November
AUGUST 26, 2026
Brand USA has announced that President and CEO Fred Dixon has made the decision to step down effective November 13, returning to NYC Tourism + Conventions as President and CEO. He has presided over Brand USA during a difficult period. Inbound tourism declined 5.5% last year, and Brand USA took a major hit in last year's budget bill, which slashed the federal government's matching funds from $100 million to $20 million.
READ MORE »
Read More
State workers fight Newsom’s return-to-office mandate
JUNE 18, 2026
Gov. Gavin Newsom’s mandate for state workers to return to the office is back on, and many public employees are fighting to stop it with little time to spare. Dozens showed up at a Senate hearing last Wednesday to support a bill that would strengthen telework standards for state agencies and—they hope—result in more flexibility than Newsom would allow. The measure itself would not stop the governor’s July 1 mandate.
READ MORE »
Read More
Is remote work actually bad for us?
JUNE 17, 2026
Most Americans say they love working from home, but surveys of over half a million Americans from the last 15 years revealed an uncomfortable truth: despite its advantages, remote work has significantly deepened Americans’ isolation and distress. The research doesn’t suggest that work can occur only in the office, but it does mean that employees and companies should make a greater effort to prioritize face-to-face time with colleagues.
READ MORE »
Read More