Vision Statement
The California Travel Association (CalTravel) is the unified voice of California’s travel industry. California’s travel-related businesses come together as members in this organization to ensure the future health of tourism through our collective strength. CalTravel’s advocacy role is important to maintain the funding mechanism for California tourism and to protect the industry from detrimental legislation.
CalTravel’s mission statement is: “To bring people together to deliver an exceptional California experience through advocacy, collaboration and education.”
CalTravel's core purpose is: “To bring people together to deliver an exceptional California travel experience”
CalTravel's core values are:
- Working collaboratively for a common goal
- Personal interaction is critical
- Protecting the free market system and allowing businesses to grow
- Stronger together than separate
- Creating opportunities for personal and professional growth
- Enriching lives through travel
- Creating “real experience” vs. “vicarious experience”
CalTravel helps to protect and grow the tourism business environment. We want to deliver the exceptional California brand promise and build a consumer advocacy platform. As the direct point of contact with California's visitors, our businesses can encourage visitors to share the “Only in California” brand experience with friends and family around the world.