Ambassador Program
CalTravel launched a grassroots outreach program to focus on increasing our communication and collaboration efforts within the travel and tourism industry. The Ambassadors act as the “glue” to connect CalTravel members with information, other CalTravel members, resources and events within their regions. At CalTravel events, the Ambassadors also serve as liaisons to guide and introduce new attendees or members to CalTravel information and people. Our Ambassador roster boasts over 20 committed and well-informed members who function in four primary capacities:
* As Spokesperson
The Ambassador will offer advocacy support/information to local, regional or state
representatives, or at industry events.
* To Disseminate Information
The Ambassador will act as a conduit to inform travel and tourism stakeholders of various CalTravel events and
activities. If asked, the Ambassador will function as an area expert to address industry issues, state, national
and/or international trends/issues.
As a Representative at Regional Industry Events
The Ambassador will participate in regional marketing associations to assist with organizational strategy and
support local activities. Organize other CalTravel members to participate as well.
Assist in the growth of CalTravel
Through service in local organizations, the Ambassador may become aware of prospective
members and work with CalTravel staff to communicate member benefits.
My First Ambassador Experience
By Amy Blaschka, President and CEO, Tri-Valley CVB, Pleasanton CA
“I hosted my annual meeting and membership luncheon this past August where over 200 industry and government professionals learned of this innovative outreach program. During my presentation I stressed the importance of leveraging strategic partnerships at a local, regional and state level and that everyone can - and should - get involved. I talked about my recent appointment as an Ambassador, explaining how this was beneficial to CalTravel but also to my constituents in the room, defined CalTravel's mission statement, discussed the differences between CalTravel and CTTC, and how they worked together to promote California tourism.”
To learn more about the Ambassador program, please contact Staff at (916) 932-2580, or info@caltravel.org, Jerri Harris, harris.jerri@aaa-calif.com or Richard Peterson, rpeterson@calacademy.org.
AMBASSADOR ROSTER