What we do
The California Travel Association is an active, integral part of the travel/tourism & hospitality industry in California.
Here’s what we do for “businesses & organizations”…
We aggressively Advocate on a national, state and local level, on behalf of the 950 000+ travel/tourism & hospitality jobs in our industry…and our efforts also impact the hundreds of thousands of jobs that are indirectly affected by tourists, business travellers and local residents who spend time and money enjoying our diverse state. We are the only collective voice for all of travel, tourism and hospitality, and therefore we work closely to supplement, reinforce and enhance the efforts of other tourism and advocacy organizations.
Our industry is responsible for $95 billion in direct travel spending from visitors (and additional billions from local residents) and contributes $6 billion in state and local taxes. The travel/tourism and hospitality industry impacts over 52000 state businesses.
Our proposition is simple, concise and powerful for any company, business or organization that depends on tourists, business travellers or local residents for revenues…
Here’s what we do for our “members”…
First…we offer a broad and diverse collaborative network of executives from all sectors within travel, tourism and hospitality. Historical performance has proven our concept…business professionals who seek new ways to improve their organization can benefit immensely by networking outside of their own business channel for ideas, techniques and methods to improve their job and organization’s performance. The California Travel Association, through education, networking and information, provides for a variety of participatory opportunities to collaborate with talented, senior level executives in marketing, sales, operations and management from all areas of travel/tourism and hospitality! Just review our board of director members listed on this site…you will see our broad and impressive lineup of executives from other tourism areas in addition to your own business channel.
Second…we offer our members valuable tools on our site such as webinars, advocacy software, data, news and research that is relevant and valuable to their day to day efforts. Additionally, we offer substantial member-only discounts and savings on services, recreation and entertainment through our unique and expansive “Vendor Marketplace”.
Third, we offer the extensive and comprehensive California Travel Summit that transcends all areas of travel, tourism and hospitality, and is the premier California learning/networking convention.